Marketing Program

This two day, on-site intense marketing session will walk you through the following areas of marketing your practice:

• Identifying and defining your patient needs and wants.
• Formulating a plan that will satisfy these needs and wants.
• Using communication skills to educate your patients about these services.
• Looking internally at your practice strengths and weaknesses, and externally for any opportunity or threat that exists.
• Discussing the nine practice characteristics that are critical to the growth of the business.
• Deciding what objectives you need to set in order to build your strengths, to overcome any deficiencies that you've discovered, to activate your opportunities and to eliminate any threats.
• Reviewing the ten basics of setting objectives.
• Listing the four general strategies to grow your practice.
• Using the "Professional Practice Marketing Mix" to choose among all the options to see which best fit your situation.