What Sets YOU Apart!
Barbara Mitchell Director of Client Services & Solutions
WOW! What an experience!! Have you ever been to... The power of "Word of Mouth Referral" is undeniable. How do we get patients and acquaintances to talk about us, promote us, and help us build the practice? Think about the last time that you referred someone to a business or service and why you did. It is what "exceeded your expectations" that set them apart. Whenever expectations are exceeded, the experience becomes notable and memorable.
What sets your practice apart from the rest? What exceeds expectation?
Is it:
Clinical Expertise or Specialty
Your Team
Your Facility (inside and out)
Your Service
The Patient Experience
Your Location
Your Presence in the Community
If you don't know, be proactive and find out. Ask your team! Schedule a meeting and brainstorm. Divide a page for each area above into two columns headed with "What's working well" and "What could be better". Analyze your new patient flow over the past year. Ask your patients! Ask outside your practice. Do you have internal and external marketing strategies?
Compile and assess the information you have gathered.
Clearly define objectives or strategies and write them down.
Identify who is responsible for each objective or strategy.
Set a target date for accomplishment.
Evaluate your success!
I'll be listening for your name out there on the street when I mention "Dentist"!!!
